Here is something to celebrate about: Kia Motors Corporations made the exclusive list of the ‘Top 100 Best Global Brands’ according to the 2012 study released by Interbrand, the world’s largest brand consultancy agency.
Kia’s remarkable increase in brand value is now estimated at $4.1 billion USD, which firmly sets the automaker at 87th place on the ‘Top 100 Best Global Brands’ list. In the list there are 12 automotive brands chosen. While the average automotive brand value growth rate is 11%, Kia made a whopping 50% increase since last year’s estimated brand value.
The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-or-year gains to cement Kia’s position as the world’s fastest growing major automotive brand. Over the three year period (2008-2011), Kia’s annual global sales have grown by 81% to nearly 2.5 million units.
Advances in product quality, design and innovative marketing were noted as key factors for Kia’s dramatic brand value increase.
Interbrand’s annual ‘Best Global Brands’ study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation’s financial performance in terms of the raw financial return to investors; role that brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
We intend on continuing to solidify our brand by providing the best vehicles for fans like you. Thank you for your support for Kia Motors. We’re on full speed now, to be the best global brand we can be.
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To see the list, check out the Interbrand site here.
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